European Marketing Academy (EMAC) – May 23-26, 2017 Groningen, The Netherlands

The theme of EMAC 2017 is “Leaving Footprints”. Footprints reflect impact, offering evidence for having made a difference. Moreover, they leave a trail for others to follow. This theme highlights substantive academic marketing research that impacts marketing practice, policy makers, and society at large.

The theme fits the research climate at the Marketing Department at the Faculty of Economics and Business, University of Groningen. Building on the University-wide social themes Energy, Healthy Ageing, and Sustainable Society, the Marketing Department has a long tradition of conducting substantive research in close collaboration with marketing practice. This has among other resulted in the foundations of the Customer Insights Center.



Call for papers

Submission Deadline: January 25, 2017 12:00 (noon) CET Time

The Colloquium will be held in Groningen, the Netherlands, on May 21-23, 2017, immediately prior to the EMAC 2017 Annual Conference.

The Colloquium provides outstanding doctoral students in marketing who want to pursue a career in academics with an opportunity to discuss their dissertation research with other doctoral students and leading academics in the field of marketing. All topics and methodological approaches within the broad field of marketing will be considered.

The Colloquium will mostly proceed in parallel tracks based on the topical and/or methodological angle of participants’ work as well as on the stage of the dissertation process. Students will discuss their work with their fellow students and with three track faculty, who are renowned experts in the field. Doctoral students in different stages of their dissertation process can apply for participation in the doctoral colloquium.

The Doctoral Colloquium will be held in a collaborative, open and friendly atmosphere. In respect to this philosophy, participants are required to attend the entire Colloquium.

Submission Deadline: January 25, 2017 12:00 (noon) CET Time

For more information about the Doctoral Colloquium and application, please click HERE





The goal of this workshop is helping students who are seeking a tenure track position in Marketing to prepare for the 2017 AMA Summer (job market) conference. The workshop focuses primarily on the research presentation the students are expected to make during their interviews at the AMA conference. It will also address several do’s and don’ts of the AMA job market conference.

IMPORTANT: the workshop will run in parallel with the EMAC Doctoral Colloquium. This means that students attending the one event cannot attend the other event. 

Submission deadline: January 25, 2017 12 :00 (noon) CET Time

Submission link

Please see the call for submissions attached for more information.

Contact Peter Ebbes (