CFP – Consumer Culture Conference, June 28 – July, 1, 2018 Odense, Denmark

Submission Deadline: January 15, 2018
Notification of Accepted Works: March 15, 2018


Conference Co-Chairs

Domen Bajde,, University of Southern Denmark
Dannie Kjeldgaard,, University of Southern Denmark


Conference Theme: Consumer Culture Fairytales

Odense is known for its fabled history. Even by name, Odense is linked to legends of old, since it means “the sanctuary of Odin”, a central figure in Norse mythology. In modern times the city maybe most famous as the birthplace of H.C. Andersen, author of an iconic volume of folk tales that continue to resonate to this day. With this legacy in mind, the conference theme for 2018 can of course be none other than consumer culture fairytales.
Although often associated with disneyfied narratives of happy endings, many fairytales are rooted in ancient legends that evoke both wonder and terror, as they address the complexities of morality, humanity and knowledge. Andersen’s work being no exception, we invite you to explore the tensions and ambiguities in tales of consumer culture for this year’s conference. The conference theme should be understood in the broadest of terms, and is meant to encourage a broad variety of submissions addressing consumption and market-related topics from varied methodological angles.
CCTC 2018 welcomes scholars from varied disciplines to share their research. We invite
submissions in the following categories: competitive papers, special sessions, posters of work in progress, poetry, roundtables and workshops, alternative modes of investigation and representation, and art gallery. All submissions must be novel work—that is, work that has not been presented at this or any other conference before. Detailed submission instructions are offered below and on the conference website: Please direct any general inquiries to the conference email:

Program & Outreach Committee

Eric Arnould, Aalto University
Zeynep Arsel, Concordia University
Matthias Bode, Royal University for Women, Bahrain
Samuel K. Bonsu, Ghana Institute of Management and Public Administration
Stefania Borghini, Bocconi University
Robin Canniford, University of Melbourne
Julien Cayla, Nanyang Technological University / Kedge Business School
Franck Cochoy, Université Toulouse Jean Jaurès
David K. Crockett, University of South Carolina
Giana Eckhardt, Royal Holloway, University of London
Karen V. Fernandez, University of Auckland Business School
Bernardo Figueiredo, RMIT University-Melbourne
James Fitchett, University of Leicester
Markus Giesler, Schulich School of Business, York University
Johan Hagberg, University of Gothenburg
Benoît Heilbrunn, ESCP Europe
Eminegül Karababa, Middle Eastern Technical University
Pauline MacLaran, Royal Holloway, University of London
Jeff Murray, University of Arkansas
Cele Otnes, University of Illinois, Urbana-Champaign
Jacob Östberg, Stockholm University
Nil Özçaglar-Toulouse, University of Lille 2
Diego Rinallo, Kedge Business School
Daiane Scaraboto, Pontificia Universidad Católica de Chile
Avi Shankar, University of Bath
Rohit Varman, Deakin University
Frederick Wherry, Princeton University
Richard Wilk, Indiana University


Doctoral seminar
Please be advised that a doctoral seminar, Consumption Theory: Canon of Classics, will run prior to the conference. Contact Søren Askegaard,, for more information.



1. Competitive Papers
Track chairs: Søren Askegaard,, and Julie Emontspool,,
University of Southern Denmark

Competitive papers may not exceed 20 pages total, including title page, short abstract, references, and any tables of figures (12 pt., double-spaced, with 1-inch margins on all sides).

Submission guidelines:
 Page 1: Title and short abstract (100-150 words) with no author-identity information.
 Pages 2-20: Text, references, tables, figures, also with no author-identity information. Please
follow the current style of an appropriate target journal such as Consumption, Markets &
Culture or the Journal of Consumer Research.
All submission will undergo a double-blind peer review process. Competitive papers will be
considered for inclusion in Consumer Culture Theory, Research in Consumer Behavior, eds. R.
Belk et al., a publication of works stemming from the conference. A selection of rejected
competitive paper submissions will, following the authors’ consent, have an opportunity to be
considered as a poster session submission. Please submit your work via the online submission
portal available on

2. Special Sessions
Track chairs: Ian Woodward,, and Niklas Woermann,,
University of Southern Denmark

Proposed ninety-minute sessions typically include 3 thematically or methodologically focused
presentations and a discussion led by a discussant. For CCTC 2018, we wish to especially
encourage submissions of special sessions that establish bridges between CCT and neighboring fields of investigation, such as (but not limited to) market studies, sociology of consumption, and market anthropology.

Submission guidelines:
 Page 1: Single-spaced description of the session and its contribution rationale, with no authoridentity information.
 Pages 2-5 (applicable only to multiple-presentation sessions): Single-spaced, 750-word
extended abstracts for each presentation, with no author-identity information
 In a separate, supplementary document, please include: session title; presentation titles (if
applicable); names and affiliations of session organizers and participants (e.g., authors, session
chairperson, discussant); and complete contact information for the session organizer and other participants authors.

All submission will undergo a double-blind peer review process. A selection of rejected special
session papers submissions will, following the authors’ consent, have an opportunity to be
considered as a poster session submission. Please submit your work via the online submission
portal available on

3. Roundtables and Workshops
Track chairs: Dorthe Brogård Kristensen,, and Gry Høngsmark Knudsen,, University of Southern Denmark

Roundtables afford attendees the opportunity to coalesce around a particular topic or context and communicate differently from traditional special or competitive sessions. Roundtables are flexible in terms of structure and organization and should be designed to encourage scholars with similar interests to openly discuss their topics of interest. We also invite submissions of roundtables that establish discussion between CCT and neighboring fields of investigation, such as (but not limited to) market studies, sociology of consumption, and market anthropology.
Proposed ninety-minute sessions should include a one-page summary of the topic along with
complete contact information for the roundtable organizer. In addition, please provide a list of
participants who have agreed to attend the conference in case the roundtable proposal is accepted. In the case of workshop submissions, the workshop organizers are invited to state: (1) the purpose of the workshop, with an emphasis on the benefits for participants; (2) a tentative schedule of activities for the 90-minute session as well as any pre-workshop activities that might be required of participants; (3) an estimated number of total participants; (4) a list of committed participants; and (5) complete contact information of the workshop organizers. Organizers must be willing to promote their workshops in order to assure critical mass.
Please send your submissions directly to the track chairs.

4. Posters
Track chairs: Johanna Gollnhofer,, Aja Smith,, and Anna
Schneider Kamp,, University of Southern Denmark

The Poster Session Track invites submissions of completed works, conceptual works, and works in progress for visual presentation in an informal session. This track provides the opportunity for the visual display of data and concepts in a setting designed to generate feedback and help further develop ideas for future research and foster collaboration. For consideration, please submit a 750-word abstract (excluding references) with title describing the project. Please do not include any author-identity information in your document. References, images and figures may be submitted in an optional supplemental document of no more than 2 pages. Please submit your work via the online submission portal available on

5. Alternative Modes of Investigation and Expression
Track chairs: Joonas Rokka,, EMLYON Business School, and Alev
Kuruoglu,, University of Southern Denmark

Submissions may include explorations or interpretations of current or historical consumer culture in such forms as dance, performance art, movement, film or video, music, song or sound. Maximum length of the video or audio submissions is 20 minutes. Each submission will need to be identified by the researchers at the beginning of the work, and should include a companion document not to exceed two double-spaced pages (12 point fonts and one-inch margins). The companion document (as a PDF) and the submission should include a title, a list of participants and creators, full contact information for at least one presenter, summary overview of the submission, the form, methodologies, and approach used, a statement of how the work will contribute to an enriched understanding of consumer culture, and instructions for accessing the submission for review.
Please provide the submission and the companion document directly to all the track chairs in one email communication. Use the most appropriate and practical medium for sending audio files (preferably Mp3). All video submissions should be uploaded onto Vimeo ( and then a video link and password included to the companion document. All submission will undergo a double-blind peer review process. Track chairs and reviewers must be able to access each portion of the submission with relative ease. A projector and speakers will be available, but presenters must provide any additional equipment they require.

6. Poetry
Track chairs: John Schouten,, Memorial University, and Hilary Downey,, Queen’s University Belfast

A poetry session is a regular feature of the CCT Conference. Participating poets perform original work inspired by their research. Session organizers publish a volume of poetry, which is distributed on site, so that audience members can participate more fully.
Submit up to four completed poems (no more than four pages) directly to the track chairs for peer review. Submissions must include (1) an author page with complete contact information and the titles of the submitted poems, and (2) the poems, each beginning on a fresh page with no identifying author information.

7. CCT Art Gallery
Track curators: Anastasia Seregina,, Goldsmiths College, and Erika Kuever,, University of Southern Denmark

We seek CCT work created or communicated through visual aesthetic forms. Accepted submissions will be displayed in gallery format. We invite work in such forms as photography, drawings, paintings, sculpture and mixed media. We encourage submissions to fit within a reasonable space and either mounted on a poster board (2m x 1m) or displayed in a freestanding manner. Please discuss any size specifications beyond these boundaries with the track chairs. The track chairs will work with the conference organizers to ensure space requirements but participants will be personally responsible for any costs of transport and display of pieces.
Submit no more than two entries as digital photos of your original work directly to the track
curators. One entry may consist of multiple images or components (e.g., a photo collage), but, in this case, cannot exceed five images/components. Each submission must be accompanied by a 500-1000 word abstract which describes how it is relevant to consumer culture, how it can enrich our understanding of theory or research, why the medium was chosen, as well as the size dimensions and how you would prefer your submission to be displayed. Please note that the abstract plays a central role in the review process.
Because of the early deadline, we will also be accepting partially completed work (e.g. sketches, partial paintings or sculptures). In this case, the submission needs to show clearly what the final piece will look like. Moreover, partially completed work will be accepted conditionally, pending submission of the complete components (e.g., sketch/equivalent and abstract) by May 1, 2018.
Please discuss your submission with the curators if you wish to work outside of these guidelines.

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