EMAC Strathclyde 31th Colloquium for doctoral students, May 27-29

The European Institute for Advanced Studies in Management (EIASM) and the European Marketing Academy (EMAC) in collaboration with the University of Strathclyde, are organizing the 31th Colloquium for doctoral students in marketing.

The Colloquium will be held in Glasgow, UK, on May 27-29, 2019, prior to the 47th EMAC Annual Conference.

The Colloquium provides outstanding doctoral students in marketing who want to pursue a career in academics with an opportunity to discuss their dissertation research with other doctoral students and leading academics in the field of marketing. All topics and methodological approaches within the broad field of marketing will be considered.

The Colloquium will mostly proceed in parallel tracks based on the topical and/or methodological angle of participants’ work as well as on the stage of the dissertation process. Students will discuss their work with their fellow students and with three track faculty, who are renowned experts in the field. Doctoral students in different stages of their dissertation process can apply for participation in the doctoral colloquium.

The Doctoral Colloquium will be held in a collaborative, open and friendly atmosphere. In respect to this philosophy, participants are required to attend the entire Colloquium.


Arnaud De Bruyn (ESSEC Business School, France)


Marketing Research – Intermediate/Advanced
Chair: ArvindRangaswamy (PennState University, USA)
Co-chairs: Els Gijsbrechts (Tilburg University, Netherlands)
                P. K. Kannan (University of Maryland, USA)

Marketing Research – Beginner
Chair: Kapil Tuli (Singapore Management University, Singapore)
Co-chair(s): Katrijn Gielens (UNC Kenan-Flagler Business School, USA)
                  Girish Mallapragada (Kelley School of Business, Indiana University (Bloomington))

Marketing Strategy – Intermediate/Advanced
Chair: Ajay Kohli (Georgia Institute of Technology, USA)
Co-chairs: Raji Srinivasan (University of Texas at Austin, USA)
                Michael Haenlein (ESCP Europe, Germany)

Marketing Strategy – Beginner
Chair: Stefan Wuyts (Koç University, Turkey)  
Co-chairs: Kenneth Wathne (Stavanger University, Norway)
                Steven Seggie (Özyeğin University, Turkey)
Consumer Behavior – Intermediate/Advanced
Chair: Stijn van Osselaer (Johnson at Cornell University, USA)
Co-chairs: Vicki Morwitz (NYU, USA)      
                Eileen Fischer (York University, Canada) 
Consumer Behavior – Beginner
Chair: Steven Sweldens (Erasmus University, Netherlands)
Co-chairs: Elizabeth Cowley (University of Sydney, Australia)
                Bart De Langhe (ESADE, Spain)


Submission Deadline: January 24, 2018 (15:00 CET Time)

For more information about the Doctoral Colloquium and application, please see the announcement