Invitation – Visualising Research Day and Videography Workshop at emlyon, May 10 & 1&-13

Lifestyle Research Centre at emlyon business school organises         two upcoming events:

•    Visualising Research Day, 10 May, 2017, at Ecully campus
•    Videography Workshop, 11-13 May, 2017, at Ecully campus


Visualising Research Day is a full-day seminar dedicated for current topics in visual research. The program is packed with international and local specialists in visual research and methodology, including but not limited to image and video-based methods, videography, photography, critical, and visual big data approaches. The seminar is open for researchers, Phd students, and industry practitioners.

Visualising Research is inspired by the profoundly visual character of contemporary consumer culture, lifestyles, and ubiquitous brand and consumer communications. At the same time, the persisting challenges of addressing and studying the inherently ambiguous, affective, sensory, excessive, phantasmatic, voluminous, open-ended, and expressive nature of the visual, have left most research by academics and also companies dominantly focused on text-based analyses and research reporting.

Lifestyle Research Centre is extremely happy to welcome a group of internationally-renowned speakers, authors, filmmakers, and specialists on visual methodologies to share their insights and approaches.

Invited speakers and their topics include:

Jonathan Schroeder – “The Visual in Brand Culture”. Jonathan is the William A. Kern Professor in the School of Communication, Rochester Institute of Technology in New York, and a Visiting Fellow in the Department of Media and Communications, London School of Economics for 2016-2017. He has published widely on visual communication, consumer aesthetics and identity. His current research involves four intersecting areas: branding, ethics of representation, midcentury media, and visual culture.  His books include Visual Consumption (Routledge, 2002), the Routledge Companion to Visual Organization (2014), and Designed for Hi-Fi Living: The Vinyl LP in Midcentury America (MIT Press, 2017). He is Editor-at-Large of Consumption Markets & Culture.

Giana Eckhardt – “Modes of Theorizing with Videography”. Giana is Professor of Marketing at Royal Holloway University of London. She is a leading expert in the field of consumer culture theory; in particular, she has published widely on issues related to consumer behavior in Asia, branding, globalization, consumer ethics and the sharing economy in outlets such as Harvard Business Review and Journal of Consumer Research.

Andreas Chatzidakis – “Critical Collaborative Videographies”. Andreas is a Senior Lecturer in Marketing at Royal Holloway University of London. His research focuses on the intersection of consumption with ethics and politics, including projects such as consumer-oriented activism in post 2008 Athens and the role of care and relationality in everyday consumption. His work also explores identity-based and spatial politics in contemporary consumer culture, drawing on disciplines such as human geography and psychoanalysis. 

Anissa Pomiès – “Building a Visual Atlas”. Anissa received her Ph.D. in Marketing from La Sorbonne University and ESCP Europe. She is currently Post-doctoral researcher at Molson Business School, Concordia University, Canada. Her research is on market dynamics and taste using qualitative and visual methodologies.

Lynn Cherny – “Visualising Big Data”. Lynn is Associate Professor at emlyon business school and a specialist in data visualization, user experience design, data science and data mining research. She has held various senior positions in companies including AT&T, Axance, Adobe, and Autodesk. She holds a Phd in Linguistics from Stanford.

Eric Arnould – “Historical Visual Analysis”. Eric is Adjunct Professor at emlyon business school and Professor of Marketing at Aalto University School of Business, Helsinki. He has been faculty at four European universities and several in the US. Eric is a pioneer in research on consumer culture, cultural marketing strategy, qualitative research methods, services marketing, and development and it has been published in numerous major social science and managerial periodicals and books. Current interests include collective consumer creativity, human branding, sustainable business practice, visual representations, and digital mobility.

Douglas Brownlie – “Adjudicating Visual Literacy”. Douglas is Professor of Marketing and Consumer Culture at the University of Dundee in Scotland. He has published widely on a range of topics concerning reflexivity, indeterminacy and practices of communicative capitalism.

Joel Hietanen – “Thinking Beyond Semiotics”. Joel is Visiting Assistant Professor in Aalto University School of Business and an Associate Professor at Stockholm Business School, Stockholm University. His topics of interest include consumer ethnography, particularly from the perspective of video-based criticism of representation.

Hannu Uotila – “Seeing Your Customers”.  Hannu is a creative researcher, speaker and enthusiastic entrepreneur. He’s the founder and CEO of Sailer Ltd., research agency based in Finland, exclusively focused on videographic market research.

Visualising Research Day Chair:
Joonas Rokka
Director of Lifestyle Research Centre
Associate Professor of Marketing
emlyon business school

The seminar takes place at emlyon business school Ecully campus, at IBM Hall (building A) and it runs from 9h00 to 17h00. Participation fee for external participants is EUR 200.

Participation to the seminar happens via email to:

Videography Workshop, organized on 11-13 May, continues and deepens the visual themes in a two-and-half day event consisting of lectures, practical insights, discussions, and hands-on videography research (pre-production, production, post-production) projects completed during the workshop under supervision by experienced filmmakers.

Videography is an innovative and transdisciplinary research methodology that can be used to study, for example, consumption experiences, brands, identity, lifestyle, materiality, temporality, space, markets, organization, and management practices – but not limited to these phenomena. It also features a novel research publication and reporting format.

The workshop is ideal for researchers, Phd students, and industry practitioners interested in doing research using video-based approaches. The workshop is particularly well suited for researchers aiming to publish visually-oriented work in academic conferences and publications.

Videography Workshop Co-Chairs:
Joonas Rokka, emlyon business school
Joel Hietanen, Aalto University School of Business
Hannu Uotila, Sailer Ltd.

The videography workshop runs 11-13 May (9h00-18h00) and takes place at emlyon business school Ecully campus. Participation fee for doctoral students is EUR 250, faculty members EUR 500, and industry practitioners EUR 700.

Participation to the seminar happens via email to:

More information about the events:
Instagram: @lifestyleresearch
Twitter: @lifestyle_em @jccnas