Chaney D., Touzani M., and Ben Slimane K. (eds.) (2017), Journal of Strategic Marketing, Spécial Issue – Marketing and Generation.

Journal of Strategic Marketing

Volume 25, issue 3, 2017

 

Introduction

Marketing to the (new) generations: summary and perspectives

Damien ChaneyMourad Touzani & Karim Ben Slimane

Pages: 179-189

Published online: 24 Mar 2017

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Original Articles

Toward the characterization of ‘toy-packaging’: an exploratory research

Manel MzoughiJoel Brée & Emna Cherif

Pages: 190-210

Published online: 24 Mar 2017

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The impact of age stereotypes on elderly consumers’ self-efficacy and cognitive performance

Andrea Groeppel-KleinJennifer HelfgenAnja Spilski & Laura Schreiber

Pages: 211-225

Published online: 15 Mar 2017

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Generation Y multichannel behaviour for complex services: the need for human contact embodied through a distance relationship

Ilaria Dalla PozzaSandrine Heitz-Spahn & Lionel Texier

Pages: 226-239

Published online: 13 Mar 2017

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Demographic differences on service quality and perceived value in private online shopping clubs

Emel Kursunluoglu Yarimoglu

Pages: 240-257

Published online: 10 Mar 2017

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An intergenerational perspective on life satisfaction and its drivers: a comparison between 18–29-year-old and 50+ consumers in Germany

Tatjana Maria König & Val Larsen

Pages: 258-274

Published online: 13 Mar 2017

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