CFP – May 29- June 1, 2018, EMAC 47th Annual Conference

The EMAC 47th Annual Conference is hosted by the University of Strathclyde, Glasgow, UK on May 29- June 1, 2018. 

Conference theme: “People Make Marketing


The Department of Marketing, Strathclyde Business School is one of the oldest and largest marketing departments in Europe. It has a reputation for impactful research benefiting a wide spectrum of stakeholders, including students, practitioners and policy makers. The department is proud to be home to a vibrant community of researchers who work collaboratively to generate internationally excellent research within and across key areas of marketing discipline.

In creating our theme we were inspired by Glasgow’s recognition of the role of people as being at the heart of any city and its ‘People Make Glasgow’ brand. By making the theme of EMAC 2018 “People Make Marketing” we not only tie our conference to its location but reflect the focus of our department on people who are committed to engaging in cutting-edge research, which can result in tangible benefits for education, business and the wider society. The conference theme highlights the role of people who make rigorous marketing research relevant in an increasingly dynamic and digitalised world. EMAC 2018 provides an opportunity to discuss how people and their research shape the marketing discipline now and prospects for impacting the discipline in the future. We look forward to welcoming you to Glasgow to explore how people make marketing creative and analytical, how people make marketing impactful and relevant, how people make marketing innovative and digital and how people make marketing global.


All submissions are due in PDF format and should be done online via the EMAC 47th Annual Conference Website 
no later than December 5, 2017 15:00 CET Time.

Different kinds of submission formats are possible. For each format, there are specific guidelines describing how to prepare and submit the required materials. They can be found on the EMAC 47thAnnual Conference Website:

  • Competitive papers, in one of 21 tracks;
  • Special sessions
  • Videography

Please read the specific GUIDELINES for your submission type carefully! Submissions that do not adhere will be deleted from the system.

Below, you will find information common for all submission types.

You can submit only one paper to a competitive track (Tracks 1 to 21) as the presenting author. However, you can be the non-presenting and non-submitting author of multiple competitive papers. Participation in special sessions, tutorials, and roundtables is exempt from the one-presenter limitation.

By submitting a paper, submitting authors commit to attending the conference and presenting the paper. If after acceptance of the paper the submitting author would be unable to participate in the conference, one of the co-author can take over the presenting role.
All submissions will be peer-reviewed. You can expect to receive feedback regarding the decisions by Mid-March 2018.

After the submission deadline, no revision of papers and proposals will be accepted. If accepted, the submission will appear as-is in the conference proceedings.


EMAC is pleased to announce the following awards which will be presented at the EMAC 47th Annual Conference:

Best Paper Award Based on Doctoral Work

To be eligible for the award, you need to fulfil the following conditions:

  1. You are still a doctoral student at the time of the conference (May 29, 2018)
  2. Your submitted paper has to be based on your doctoral work. 

If you wish to be considered for this award, you are invited to complete the relevant section on the online paper submission form.

The Susan P. Douglas Award for the Conference Best Paper on International Marketing

Competitive papers in all regular tracks, if nominated by the track chairs, can be eligible for this award.


More information on the conference website.