9H-10H30 – Session 44, salle 141 

Présidente de session
Aurélie Merle 

Effet de la diffusion d’une odeur congruente sur la créativité : le rôle modérateur d’une instruction d’imagerie mentale
ІІ Laurent Busca, Julien Grobert, Cyrielle Vellera

How consumers perceive co-created product by brand fans?Examining the effects of love exerted by brand fans and the moderating role of product domain on perceived innovation ability
ІІ Stéphane Salgado, Richard Huaman-Ramirez

What are the perceptual and behavioral changes arising from consumer empowerment strategies launched by brands?
ІІ Hajer Bachouche, Ouidade Sabri