3rd edition of the Bringing Institutional Theory to Marketing (NITMKTG3) Conference

22/23 June 2020
ESCP Europe Business School, London NW3, UK

The success of the first two editions, held in Paris in 2017 and 2019 has confirmed a solid interest in our community for sharing current research at the intersection of neo institutional theory and marketing. We are also proud of the Journal of Business Research Special Issue which includes the best papers of NITMKTG 2017(https://doi.org/10.1016/j.jbusres.2019.06.042).

Topics for the 2020 Conference will include, but are not limited to:

• How consumption practices emerge
• How consumption practices are maintained over time
• How consumption practices erode and collapse
• How illegitimate consumption practices evolve over time. Why do some illegitimate consumption practices become legitimized while others disappear?
• The role of consumers as agents in shaping consumption practices at the macro level
• Beyond the firm-consumer dyad, the role of other stakeholders in legitimizing and delegitimizing consumption practices
• How collaborative dynamics among companies legitimize new market products and new consumption practices in emerging industries

Scientific Committee
Karim Ben-Slimane, ISC Paris Business School, France
Damien Chaney, South Champagne Business School, , France
Ashlee Humphreys, Northwestern University, USA
Bernard Leca, ESSEC Business School, France
Marie Taillard, ESCP Europe Business School, UK

Important dates
7 March 2020 – Submission deadline for 2,000-word short papers
15 April 2020 – Notification of acceptance or rejection – Online registration opens – Information regarding accommodations and travel suggestions made available


To receive up-to-date information including website details, please
register your interest by emailing NITMKTG@escpeurope.eu