Associate Professor at University Clermont-Auvergne (CleRMa)

Emna CHERIF is an associate professor of Marketing at IAE Clermont Auvergne School of Management. She holds a Ph.D. in Marketing from University Paris 1 Panthéon Sorbonne and an Msc in Cognitive Science at EPHE Paris. Her research focuses on consumer behavior in digital environments including visual attention to online advertising, adoption of AI-based virtual assistant, e-health and privacy.

Selected publications

Cherif E. & Baccino T., How consumers’ process unexpected online advertisements: the effects of motion and abrupt onset on consumers’ attention and attitude, Journal of Advertising Research, (HCERES A)

Cherif E., Bezaz, N. & Mzoughi M., Attitude towards health risk and trust in healthcare providers mitigate privacy concerns? Effects on patients’ willingness to disclose personal health-data on electronic medical records, Social Science and medicine (HCERES A)

Cherif E. & Mzoughi M., The four faces of Electronic Health Record adopters: a patients’ typology based on perceived benefits and concerns, Public Health, (HCERES B)

Rochette C., Cherif E., Martin Verdier E. et (2020), La gestion des parcours patients en Onco-sénologie : une approche exploratoire à partir de l’expérience partagée de la maladie sur les médias sociaux, Revue Gestion et Management Public (HCERES B)

Cherif E., Martin Verdier E. & Rochette C. (2020), Investigating the healthcare pathway through patients’ experience and profiles: implications for breast cancer healthcare providers, BMC Health Services Research, Vol 20: 735 ( HCERES B)

Cherif E. et Lemoine J-F. (2019), Les conseillers virtuels anthropomorphes et les réactions des internautes : une expérimentation portant sur la voix du conseiller, Recherche et Applications Marketing, Vol 34, n°1 (HCERES A)

Contact : emna.cherif@uca.fr