Insaf Khelladi

Associate Professor in Marketing at ICD Business School (Paris)

Insaf Khelladi is an Associate Professor of marketing at ICD Business School (Paris). She holds a PhD in Management from the University of Côte d’Azur, an MBA in Global Finance from IAE Nice, and a BA in financial economics from Algiers University. She has 8 years of teaching experience in French and in English, from undergraduate to graduate and MBA level. She published in journals such as IEEE Transactions on Engineering Management, Management Decision, Journal of Technology Transfer, Revue d’Economie Régionale et Urbaine, International Journal of Technology and Human Interaction, International Journal of Entrepreneurship and Small Business, Journal of the Knowledge Economy, International Studies of Management and Organization.

Insaf has been working for 10 years in managing development projects within several international organizations (e.g., IFC, World Bank, European programs, ILO, UNDP).

Selected Publications

Partouche, J., Vessal, S., Khelladi, I., Castellano, S., & Sakka, G. (2020). Effects of cause-related marketing campaigns on consumer purchase behavior among French millennials. International Marketing Review (Lien cliquable vers l’article)

Castellano, S., I. Khelladi, R. Sorio, D. Kalisz (2019). « Hybrid Products And Categorical Ambiguity. Perception Of Social Robots In The E-Health Context » In Rni Forum Innovation Ix: Innovation For Health Innovation For Life, July 17-19, Naples.

Castellano, S., I. Khelladi, R. Sorio, V. Dutot, J. Charlemagne (2019). « The Prescriptive Roles Of Avatars In The Online Wine Shopping Experience » In 10th International Research Meeting In Business And Management, July 8-10, Nice.

Castellano, S., I. Khelladi, S. Ivanaj (2019), « Entrepreneurial Intensity And Firm Performance: The Role Of Institutional Ambidexterity » Ieee Transactions On Engineering Management. Doi: 10.1109/Tem.2019.2901500.

Ivanova, O., J. Flores Zamora, I. Khelladi, S. Ivanaj (2019). « The Generational Cohort Effect In The Context Of Responsible Consumption”, Management Decision, Vol. 57, Issue 5, Pp. 1162-1183.

Castellano, S., I. Khelladi, J. Charlemagne, J. P. Susini (2018). « Uncovering The Role Of Virtual Agents In Co-Creation Contexts – An Application To The Online Wine Business », Management Decision, April 2018, Vol. 56, No. 6, Pp. 1232-1246.

Khelladi, I., S. Castellano, A. Bertaud (2018). « Les Déterminants De La Confiance De L’internaute Dans Le Contexte D’une Collecte De Crowdfunding », Innovations – Revue D’economie Et De Management De L’innovation/Journal Of Innovation Economics And Management, Vol. 2, No. 56, Pp. 117-140.

Castellano, S., I. Khelladi, L. Menvielle (2017). « Unveiling The Sustainable Facet Of The Conventional Entrepreneur – A Cognitive Approach », Journal Of Entrepreneurship And Small Business, Vol. 31, No. 3, Pp. 434-450.

Khelladi, I., A. Boutinot (2017). « The Role Of Wikipedia On Corporate E-Reputation: Evidence From French Companies », International Studies Of Management And Organization, Vol. 47, No. 1, Pp. 23-41.