Jannsen Santana

Postdoctoral Researcher at EMLYON Business School.

Jannsen Santana is a Postdoctoral Researcher at the Lifestyle Research Center at EMLYON business school. He defended his PhD dissertation entitled “Consuming the spiritual market: an ethnography in pilgrimage sites” under the supervision of Prof. Olivier Badot at ESCP Business School. His research covers the role of cultural belief structures (e.g., religion, environmental beliefs) in shaping consumer culture and behaviour. Through ethnography and other qualitative research methods, his research investigates areas such as Consumer Experience, Sustainable Consumption and Production, and Queer Studies. His recent work has appeared in Marketing Theory, Journal of Marketing Management and The Routledge Handbook of Digital Consumption second edition.

Selected publications

Santana, J., Husemann, K., & Eckhardt, G. (Forthcoming). “Digital Consumer Spirituality.” In R. Belk & R. Llamas (Eds.) Routledge Handbook of Digital Consumption 2nd edition. Routledge – Taylor & Francis Group.

Brondino-Pompeo, K., & Santana, J. (2022). “O mágico e o extraordinário no consumo.” In K. Brondino-Pompeo, I. C. de Morais, & C. C. Abdalla (Eds.), Aspectos culturais do consumo: fundamentos, fronteiras e aplicações. São Paulo: Pimental Cultural.

Coffin, J., Eichert, C., Bettany, C., Lindridge, S., Oakenfull, G., Östberg, J., Peñaloza, L., Rinallo, D., Rowe, D., Santana, J., Visconti, L., Walther, L. (2022). “Crossing wires: short-circuiting marketing theory,” Marketing Theory.  https://doi.org/10.1177/14705931221074722

Santana, J. & Badot, O. (2020). “Self-care during the pandemic and beyond: Implications for consumption and well-being.” ESCP Impact Papers No. 2020-08-EN. ESCP Research Institute of Management (ERIM).

Santana, J., & Botelho, D. (2019). “’If it comes from Juazeiro, it’s blessed’! Liquid and solid attachment in systems of object itineraries of pilgrimages”. Journal of Marketing Management, 35(5-6), 514-539. DOI: https://doi.org/10.1080/0267257X.2019.1592210

Contact : santana@em-lyon.com