Assistant professor of marketing  – INSEEC – Bordeaux (OMNES Education Research Center)

Noémie Dehling is assistant professor of marketing at INSEEC BBA in Bordeaux. She received a PhD in marketing from the University of Toulon and Kedge Business School. Her research interests draw on a multidisciplinary perspective to explore consumers’ experiences of silence in its various forms and, more broadly to examine consumers’ wellbeing at the interplay of identity, everyday consumption, and more-than-human encounters.

Selected publications

Dehling, N. (2023) Silence in the Consumer Experience: a Conceptualization and Research Agenda. Journal of Business Research, 165, n.114033

Dehling, N. (2024) When Less is More: Exploring the Role of Silence in Consumers’ Identity Work. Marketing Theory, 14705931241308473.

Dehling, N. (2023) « Silence, je suis : l’absence comme ressource dans la construction identitaire du consommateur” in 22èmes Journées Normandes de Recherche sur la Consommation, Cherbourg, 16-17 novembre

Dehling, N. (2022) « Defining Silence in Consumer Experience: An Exploratory Study. » AMA Winter Conference, Las Vegas, NV/ Virtual

Dehling, N. (2022) « Penser le silence en marketing : revue de littérature multidisciplinaire, typologie des silences et agenda de recherche », dans Actes du 38ème Congrès de l’AFM.

Dehling, N. (2022) « What do you Mean by Silence? Exploring Experiences of Silence from a Consumer Perspective », at Consumer Culture Theory Conference, Corvallis, OR, USA

Dehling, N. (2021) « Silence in Consumer Research: Interdisciplinary Overview and Research Agenda », in NA- – Advances in Consumer Research Volume 49, eds. Tonya Williams Bradford, Anat Keinan, and Matthew Thomson, Duluth, MN: Association for Consumer Research, pages: 254-255.

Contact : noemie.dehling@gmail.com