Professor at AgroParisTech, department SESG, UMR GENIAL, AgroParisTech, Inra, Université Paris-Saclay

 

Patricia Gurviez holds a PhD in management from ESSEC- University of Marseille. A former advertiser, she became an academic and is currently full professor in Marketing and Consumer Sciences, AgroParisTech. Her main research topics are food consumer behaviour, social marketing and nutritional communication. She has collaborated to several research books and published in prestigious journals (International Journal of Consumer Behaviour, Recherche et Applications en Marketing English Version, Décisions Marketing, Revue Française du Marketing, BMC Pregnancy and Childbirth, etc) in the fields of marketing, consumer behavior and public health.

She has been a co-chair of the French-Austrian-German Workshop on Consumer Behaviour since its beginning in 2010. She was also guest editor of the 2017 Décisions Marketing special issue on Marketing and Well-being. She is a member of the board of Vivons-en-Forme, a French NGO aimed to prevent overweight and obesity of children thanks to social marketing programs.

 

Selected publications

Gurviez P. et Sirieix L. (2017), Marketing et bien-être : un objectif complexe (éditorial), Décisions Marketing, 87, 5-12.

Gurviez P. et Mugel O. (2016), L’influence de l’orientation motivationnelle sur les représentations et les choix alimentaires, Cahiers de Nutrition et de Diététique, 51 (5), 259-267.

Mourre M.-L. and Gurviez P. (2015) A proposed integrated model of resistance to anti-smoking messages, Recherche et Applications en Marketing (English Version), 30 (2), 335-362.

Gurviez P.  and Sirieix L. (2013), Resistance to a social innovation: An analytic framework for problems of Fair Trade diffusion, Recherche et Applications en Marketing (English version), 28 (2), 25-45.

Gurviez P. et Korchia M. (2002), Proposition d’une échelle de mesure multidimensionnelle de la confiance dans la marque, Recherche et Applications en Marketing (French Edition), 17 (3), 41-61.

Gurviez P. (2001), Le rôle de la confiance dans la perception des risques alimentaires par les consommateurs, Revue Française du Marketing, 3-4 (183/184), 87-98.

 

Institutional Membership

Association Française du Marketing

Association for Consumer Research

European Social Marketing Association

Academy of Marketing Science

 

Contact : Patricia.gurviez@agroparistech.fr