Valérie Nicolas-Hémar

Associate Professor-HDR (Ph.D. adviser qualification) at Paris-Saclay University (RITM)

Valérie Nicolas-Hémar is Associate Professor-HDR (Ph.D. adviser qualification) at Paris-Saclay University where she is member of the research center RITM in economics and management. She conducts research on food consumption and well-being, the consumer socialization of children and family consumption. She took part in the ANRprogram MarCO (Marketing to Children and Obesity) and the interdisciplinary project « Smag For Livet » on food in Denmark. She currently participates in the ANRprogram CRI-KEE (Consumption & Representations of Insects – Knowledge on their Edibility in Europe).

Selected publications

Hémar-Nicolas V., Putri Hapsari H., Angka S. and Olsen A. (2021) How cartoon characters and claims influence children’s attitude towards a snack vegetable – An explorative cross-cultural comparison between Indonesia and Denmark, Food Quality and Preference, 87.

Hedegaard L. and Hémar-Nicolas V. (2020) Rethinking food well-being as reconciliation between pleasure and sustainability, International Journal of Food Design (forthcoming).

Angka S., Hémar-Nicolas V., Putri Hapsari H. and Olsen A. (2020), How packaging colours and claims influence children’s vegetable attitude and intake – An exploratory cross-cultural comparison between Indonesia and Denmark, Food Quality and Preference, 79.  

Hémar-Nicolas V. and Ezan P. (2019) How do children make sense of food well-being? Food for thought for responsible retailers, International Journal of Retail & Distribution Management, 47, 6, 605-622.

Hémar-Nicolas V. and Ezan P. (2018) Bien-être et alimentation : Une identification des axes de communication à destination des enfants consommateurs, Décisions Marketing, 92, 77-95.

Hémar-Nicolas V. and Rodhain A. (2017) Brands as cultural resources in children’s peer culture, Consumption Markets & Culture, 20, 3, 193-214.

Ezan P., Gollety M. and Hémar-Nicolas V. (2015) Le dessin comme langage de l’enfant : contributions de la psychologie à l’enrichissement des méthodologies de recherche appliquées aux enfants consommateurs, Recherche et Applications en Marketing, 30, 2, 82-103.

Hémar-Nicolas V., Gollety M., Damay, C. and Ezan P. (2015) “What brand do you eat?” The influence of food brands within children’s peer groups, Young Consumers, 16, 3, 316-331. 

Ezan P., Gollety M., Guichard N. and Hémar-Nicolas V. (2014) Comment renforcer l’efficacité des actions de lutte contre l’obésité ? Vers une identification des leviers de persuasion publicitaires spécifiques, Décisions Marketing, 73, 13-26.

Hémar-Nicolas V., Ezan P., Gollety M., Guichard N. and Leroy J. (2013) How do children learn eating practices ? Beyond the nutritional information, the importance of social eating, Young Consumers, 14, 1, 5-18.

Hémar-Nicolas V. and Ezan P. (2012), Les enjeux stratégiques des sites internet pour les jeunes enfants : Illustration par le cas BayardKids, Décisions Marketing, 67, 75-80.

Hémar-Nicolas V. (2011) Le personnage de marque sur le packaging, catalyseur de prescription enfantine : l’effet modérateur de la mise en scène du personnage, de la familiarité de l’enfant envers lui et du niveau scolaire, Recherche et Applications en Marketing, 26, 4, 23-51.

Institutional Membership

Association Française de Marketing

Contact : valerie.nicolas-hemar@universite-paris-saclay.fr