Assistant Professor of Marketing at Reims Champagne-Ardenne University (URCA, REGARDS).
I am a assistant professor at the University of Reims Champagne-Ardenne. My research focuses on the question of normality – deviance and norm. Essentially, I examine edging fields (drugs, alcohol, sex, gangs, etc.) from an ethnographic perspective and through Foucault’s philosophy and the Chicago school of sociology. From this perspective, I give method questions an important place and in particular the relationship of the researcher with his field work. In this, I pay particular attention to my immersion in the field and support the renewal of ethnographic writing in consumer research.
Selected publications
Gicquel Y. (2013) Où s’approvisionne la déviance ? Le graffiti au prisme d’un commerce de peinture, Terrains et Travaux, 22 (1), 135-152.
Amine A. and Gicquel Y. (2011) Rethinking résistance and anti-consumption behaviors in the light of the concept of deviance, European Journal of Marketing, 45 (11-12), 1809-1819.
Gicquel Y. (2015) Jouir à tout prix. L’expérience de la pratique de soi chez les hommes gays, Journées Normandes de Recherche sur la Consommation, Angers, 27 et 28 novembre.
Gicquel Y. et Odou P. (2015) Microphysique du pouvoir dans l’entretien. Journées Normandes de Recherche sur la Consommation, Angers, 27 et 28 novembre.
Institutional membership
Association Française de Marketing