Zied Mani is an associate professor of marketing at Nantes University, IUT Saint Nazaire (France). Zied earned his Ph.D. degree at the Aix-Marseille University (France). The main focus of his research is on consumer resistance, digital marketing and green marketing.

Selected publications

Mani Z. and Chouk I. (2019), Impact of privacy concerns on resistance to smart services: does the ‘Big Brother effect’ matter?, Journal of Marketing Management, (forthcoming).
Ait-Taled N. et Mani Z. (2019), Les facteurs et les formes de résistance des apprenants à une innovation pédagogique: le cas d’un Business Simulation Game, Management & Avenir, n°111: 13-34.
Chouk I. and Mani Z. (2019), Factors for and against resistance to smart services: Role of consumer lifestyle and ecosystem related variables, Journal of Services Marketing, 33(4): 449-462.
Mani Z. and Chouk I. (2018), Consumer resistance to innovation in services: Challenges and barriers in the Internet of Things era, Journal of Product Innovation Management, 35(5): 780-807.
Mani Z. and Chouk I. (2017), Drivers of consumers’ resistance to smart products, Journal of Marketing Management, 33, (1:2): 76-97.
Chouk I. et Mani Z. (2016), Les objets connectés peuvent-ils susciter une résistance de la part des consommateurs ? Une étude netnographique, Décisions Marketing, 84: 19-41.
Mani Z. et Cova V. (2014), La question de la durabilité de la Récup’ à travers le prisme d’Internet ? , Recherche et Applications en Marketing, 29: 56-67.
Mani Z. et Cova V. (2013), « Hospitalité et culture locale : deux atouts pour un tourisme responsable », Revue Maghreb-Machrek, n°216, pp.3-17.