JMM Special Issue Call for Papers – Deadline for Submissions 1 November 2016

Screening Marketing: Videography and the Expanding Horizons of Filmic Research

• Guest Editor: Joonas Rokka, EMLYON Business School, France.
• Guest Editor: Joel Hietanen, Stockholm University, Sweden; Aalto University School of Business, Finland.
• Guest Editor: Douglas Brownlie, University of Dundee, UK.

The visual character of contemporary consumer culture is a matter of extensive record. So too is the fascination audiences express for cinema, television and all manner of related digital media culture circulated by ubiquitous screens, b