Professor of Marketing at Reims Champagne-Ardenne University (URCA, REGARDS).
Dominique Roux-Bauhain is a graduate of ESCP-EAP (Ecole Supérieure de Commerce de Paris) and Doctor of Management Sciences from the University of Paris I-Panthéon-Sorbonne. As a Professor of Marketing at University Reims Champagne-Ardenne (URCA), she is co-founder of ALCOR, an interdisciplinary research network dedicated to consumption and co-editor in chief for Carnets de la Consommation.
Her main research activity deals with alternative modes of provisioning and consuming. She developed research on second-hand consumption and the motivations for purchasing used items as well as the links between the self and symbolic relationships to objects. The values underlying second-hand consumption and various critical postures toward consumer society led to subsequent research on consumer resistance and avoidance of conventional distribution channels. She is also interested in the approach of space and place where alternative consumption activities occur, for example the way sidewalks are used by disposers and gleaners on bulky item collection days, or the tattooed body as a site for personal expression.
Publications
Rémy E., Roux D., Eric Arnould, Søren Askegaard, Anthony Beudaert, Anthony Galluzzo, Jean-Luc Giannelloni, and Gilles Marion (2024), Look up! Five research proposals for rethinking marketing in a post-growth society. Recherche et Applications En Marketing (English Edition), 0(0). https://doi.org/10.1177/20515707231221614
Marchais D., Arnould E. and Roux D. (2024), Hybridization of human–nature relationships and shifts in consumption practices: An analysis through the lens of Descola’s ontologies, Recherche et Applications En Marketing (English Edition), 0(0). https://doi.org/10.1177/20515707231221423
Bailly A., Borel S. et Roux D. (2022), Les plateformes d’échange pair à pair comme réseaux. Professionnalisation des usagers et nouvelles formes de concurrence, Revue Française de Gestion, 48/307, 41-70.
Martel E. et Roux D. (2020), Pour, contre et avec le client. Une approche théorique de la résistance du personnel en contact, Revue Française de Gestion, 46/292 (7), 97 -119.
Juge E., Collin-Lachaud I. et Roux D. (2019), Extension du domaine de l’entrepreneurialité dans la pratique du vide-dressing, Revue Française de Gestion, 45 (284): 31–49.
Roux D. and Belk R. (2019), The Body as (Another) Place: Producing Embodied Heterotopias through Tattooing, Journal of Consumer Research, 46 (3): 483–507. https://doi.org/10.1093/jcr/ucy081
Twitter : @dominiqueroux1
Contact : dominique.roux@univ-reims.fr
Association Française de Marketing
Institutional Membership
Cercle de l’ObSoCo (Osbervatoire Société Consommation)