Journal of Strategic Marketing

Volume 25, issue 3, 2017

 

Introduction

Marketing to the (new) generations: summary and perspectives

Damien Chaney, Mourad Touzani & Karim Ben Slimane

Pages: 179-189

Published online: 24 Mar 2017

First Page Preview|Full Text|References|

PDF (686 KB)

 

Original Articles

Toward the characterization of ‘toy-packaging’: an exploratory research

Manel Mzoughi, Joel Brée & Emna Cherif

Pages: 190-210

Published online: 24 Mar 2017

Abstract|Full Text|References|

PDF (2105 KB)

 

The impact of age stereotypes on elderly consumers’ self-efficacy and cognitive performance

Andrea Groeppel-Klein, Jennifer Helfgen, Anja Spilski & Laura Schreiber

Pages: 211-225

Published online: 15 Mar 2017

Abstract|Full Text|References|

PDF (1205 KB)

 

Generation Y multichannel behaviour for complex services: the need for human contact embodied through a distance relationship

Ilaria Dalla Pozza, Sandrine Heitz-Spahn & Lionel Texier

Pages: 226-239

Published online: 13 Mar 2017

Abstract|Full Text|References|

PDF (855 KB)

 

Demographic differences on service quality and perceived value in private online shopping clubs

Emel Kursunluoglu Yarimoglu

Pages: 240-257

Published online: 10 Mar 2017

Abstract|Full Text|References|

PDF (1177 KB)

 

An intergenerational perspective on life satisfaction and its drivers: a comparison between 18–29-year-old and 50+ consumers in Germany

Tatjana Maria König & Val Larsen

Pages: 258-274

Published online: 13 Mar 2017

Abstract|Full Text|References|

PDF (1211 KB)