Lecturer at Rouen University – IAE de Rouen, NIMEC

After a thesis devoted to the understanding of consumption practices into the hip-hop movement, Baptiste Cléret’s research deals mainly with consumption phenomena related to artistic and cultural’s contexts through ethnographic and videographic approaches.

Selected publications

Leroy J., Cléret B. et Boyer M. (2018), Dodo Lé Là: how consumers promote a local iconic brand in postcolonial creole culture, Journal of Marketing Management, 34, pp.5-6.

Cléret B., Dehling A., Leroy J., Rokka J., Sohier A. et Herbert M. (2018), L’approche vidéographique dans la recherche en marketing : Quel protocole méthodologique ?, Recherche et Applications en Marketing, 33, 3, 90-127.

Cléret B. et Dehling A. (2015), A Sunday at the Car Boot Sale – A perilous and awkward exploration of the world of second-hand item consumption, Association for Consumer Research, Film Festival 2015, New-Orleans, 1-4 October 2015

Cléret B. (2015), Street Corner Compromises – Negotiation and construction of the public space between social worlds, Association for Consumer Research, Film Festival 2015, New-Orleans, 1-4 October 2015

Cléret B. (2013), L’ethnographie comme démarche compréhensive; immersion dans les dynamiques consommatoires du rap en France, Recherche Qualitative, 32, 2, 50-77.

Award

Co-founder of the « Festival du Film Etudiant sur la Consommation » winner of the Assocation Française de Marketing  2020 prize for pedagogical innovation

Institutional Membership

Association Française du Marketing

Association for Consumer Research

Contact : bcleret@gmail.com