Jean-Luc Giannelloni

Professor of marketing at Grenoble IAE, the Graduate School of Management at University Grenoble Alpes

Jean-Luc Giannelloni is head of the marketing department of Grenoble IAE, University Grenoble Alpes. A former vice-president, in charge of research, of the French Marketing Association (AFM), he is past co-editor in chief of one of the AFM’s journals, Décisions Marketing.

Jean-Luc Giannelloni teaches consumer behaviour, responsible consumption and marketing, statistics and quantitative methods in marketing. He is co-author with Prof. Eric Vernette of Etudes de marché (Market research). First published in 1995, this textbook is currently a bestseller in the discipline in France. His research interests lie in responsible consumption, tourism consumption experience, hospitableness and, more generally, in the influence of emotions on consumption.

Selected publications (Refereed Journals) 

Lenglet F. and Giannelloni J.L. (2015), Does a terroir product tell the same story to tourists, day trippers, and local consumers? The moderating role of variety seeking tendency and perceived authenticity, International Journal of Tourism Research, DOI: 10.1002/jtr.2067

Giannelloni J.L. and Robinot E. (2015), Car use in ski resorts. The moderating role of perceived lack of facilities, European Journal of Tourism Research, 11, 5-20

Robinot E. and Giannelloni J.L (2010), Do hotels’ “green” attributes contribute to customer satisfaction?, Journal of Services Marketing, 24, 2/3, 157-169

Robinot E. et Giannelloni J.L. (2009), La prise en compte de l’environnement naturel dans les services. Une échelle d’attitude [Taking the natural environment into account in services. An attitude scale], Recherche et Applications en Marketing, 24, 2, 29-51

Giannelloni J.L (1998), Les comportements liés à la protection de l’environnement et leurs déterminants : un état des recherches marketing [The determinants of environmentally friendly behaviors : a review of research in marketing], Recherche et Applications en Marketing, 13, 2, 49-72

Institutional Membership

Association Française de Marketing