Marie Schill

Professor of Marketing at University Jean Monnet Saint-Etienne (COACTIS)

Marie Schill is Professor of Marketing at the University of Jean Monnet Saint-Etienne. Her research interests focus on family daily practices and sustainable development. Her work has been published in Ecological Economics, Journal of Business Ethics, Journal of International Marketing, Journal of Business Research, Journal of Cleaner Production, European Management Journal, European Journal of Marketing, Journal of Marketing Management, Journal of Services Marketing, International Journal of Retail & Distribution Management, Journal of Consumer Marketing, Decisions Marketing, La Revue des Sciences de Gestion, Revue de Gestion des Ressources Humaines, and in internationally recognized conferences including Advances in Consumer Research, Transformative Consumer Research, and Association Française du Marketing.

Selected publications

Odou, P., Schill, M., Chaney, D., & Roznowicz, C. (2023). Store support for local producers as a driver of legitimacy and purchase intentions: A moderated mediation model. Journal of Cleaner Production, 394, 136361. DOI : 10.1016/j.jclepro.2023.136361 (HCERES B, FNEGE 2)

Schill, M., Muratore, I., & Hogg, M.K. (2022), Children’s engagement with environmental issues, Journal of Marketing Management, 38 (9/10), 866-902. DOI: 10.1080/0267257X.2022.2046626 (HCERES B, CNRS 3, FNEGE 3)

Schill, M., & Godefroit-Winkel, D. (2022), Consumer responses to environmental corporate social responsibility and luxury, Journal of Services Marketing, 36(6), 769-780. DOI: 10.1108/JSM-11-2020-0472 (HCERES B, CNRS 3, FNEGE 3)

Godefroit-Winkel, D., Schill, M., & Diop-Sall, F. (2022), Does Environmental Corporate Social Responsibility Increase Consumer Loyalty?, International Journal of Retail & Distribution Management, 50(4), 417-436. DOI: 10.1108/IJRDM-08-2020-0292 (HCERES B, CNRS 3, FNEGE 3)

Schill, M., Godefroit-Winkel, D., & Üçok Hughes, M. (2021), A Country-of-Origin Perspective on Climate Change Actions: Evidence from France, Morocco, and the United States, Journal of International Marketing, 29(1), 23-38, DOI: 10.1177/1069031X20963712 (HCERES A, CNRS2, FNEGE 2)

Diallo, M.F., Ben Dahmane Mouelhi, N., Gadekar, M., & Schill, M. (2021), CSR Actions, Brand Value and Willingness to Pay a Premium Price for Luxury Brands: Does Long-term Orientation Matter?, Journal of Business Ethics, 169(2), 241-260. DOI: 10.1007/s10551-020-04486-5 (HCERES A, CNRS 2, FNEGE 1)

 Odou, P., & Schill, M. (2020), How anticipated emotions  shape behavioral intentions to fight climate change, Journal of Business Research, 121, 243-253, DOI: https://doi.org/10.1016/j.jbusres.2020.08.047 (HCERES A, CNRS 2, FNEGE 2)

Schill, M. (2020), Contributions à l’étude des comportements pro-environnementaux : Une approche par l’engagement, Habilitation à Diriger des Recherches, Université de Reims Champagne-Ardenne, 18 juin 2020.

Diallo, M.F., Ben Dahmane Mouelhi, N., Gadekar, M., & Schill, M., CSR Actions, Brand Value and Willingness to Pay a Premium Price for Luxury Brands: Does Long-term Orientation Matter?, Journal of Business Ethics, DOI: https://doi.org/10.1007/s10551-020-04486-5

Schill, M., Godefroit-Winkel D., & Hogg, M. (2020), Young children’s consumer agency: the case of French children and recycling, Journal of Business Research, 110, 292-305

Schill M., Godefroit-Winkel D., Diallo Mbaye F., Barbarossa C. (2019), Consumers’ intentions to purchase smart home objects: Do environmental issues matter?, Ecological Economics, 161, 176-185.

Schill M. & Godefroit-Winkel D. (2019), Consumer segments in the smart environmental objects market, Journal of Consumer Marketing, 36, 2, 317-327.

Godefroit-Winkel D., Schill M., and Hogg M. (2019), The interplay of emotions and consumption in the relational identity trajectories of grandmothers with their grandchildren, European Journal of Marketing, forthcoming (HCERES B, CNRS3, FNEGE3).

Schill M., Lethielleux L., Godefroit-Winkel D. et Combes-Joret M. (2018), Action de l’entreprise dans la lutte contre le réchauffement climatique: effets de l’identification organisationnelle et l’engagement organisationnel des salariés, Revue de Gestion des Ressources Humaines, 108 (avril-juin), 3-18 (HCERES A, CNRS2, FNEGE2).

Schill M. et Odou P. (2017), Réactions affectives anticipées et intentions d’agir contre le réchauffement climatique: proposition d’une typologie, Décisions Marketing, 88 (Octobre-Décembre), 13-33 (HCERES B, CNRS 3, FNEGE 3).

Godefroit-Winkel D. and Schill M. (2016), Shared happiness and relational identities among French grandmothers and grandchildren, Advances in Consumer Research, Association for Consumer Research North American Conference, Berlin, 27-30 October.

Schill M. and Shaw D. (2016), Recycling Today, Sustainability Tomorrow: Effects of Psychological Distance on Behavioural Practices, European Management Journal, 34, 4, 349-362 (HCERES B, CNRS 3, FNEGE 3).

Elgaaied L., Hamdi-Kidar L. et Schill M. (2016), Les déterminants du rôle actif du consommateur dans l’adoption de pratiques écologiques novatrices : apports du concept de lead-user, La Revue des Sciences de Gestion, 278-279 (mars – juin), 21-30 (HCERES C, FNEGE 4).

Schill M., Godefroit-Winkel D., and Bonsu Samuel K. (2016), Cultural (re)production across generations: family heritage and the market, Consumer Culture Theory Conference, Lille, 6-9 July.

Institutional Membership

Association Française de Marketing

Contact : marie.schill@univ-st-etienne.fr

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