Associate Professor in Marketing at Ferrandi Paris, The French School of Culinary Arts and Hospitality Management – Laboratoire IRG, Université Paris Est, EA 2354.
Ophélie Mugel teaches marketing applied to food and culinary arts. Her thesis explores the concept of food well-being through consumers’ testimonies of lived experiences, combining phenomenological interviews, photo-elicitation and personal diaries. She worked as Research Engineer for three years on ANR DIACODD (Food Retailers, Consumers and Sustainable Development) and wrote articles and book chapters on food sustainability, food well-being and consumers’ food choices.
Selected publications
Mugel O., Gurviez P. and Decrop A. (2019). Eudaimonia Around the Kitchen: A Hermeneutic Approach to Understanding Food Well-Being in Consumers’ Lived Experiences. Journal of Public Policy & Marketing, 38 (2), 280–295.
Lavorata L. and Mugel O. (2017), Compréhension des mécanismes de construction des strategies de développement durable des distributeurs indépendants: Une étude qualitative, Revue de l’Organisation Responsable, 1, 34-52.
Lombardot E. et Mugel O. (2017), Proposition d’un modèle explicative de l’écart entre intention et comportement responsable en contexte d’achat alimentaire, Revue de l’Organisation Responsable, 1, 17-33.
Gurviez P. and Mugel O. (2016), L’influence de l’orientation motivationnelle sur les représentations et les choix alimentaires, Cahier de Nutrition et de Diététique, 51 (5), 259-267.
Other publications
Book Chapters
Lavorata L. and Mugel O. (2018), Consumers and Food Waste in France, In eds. Lavorata L. et Sparks L., Food Retailing and Sustainable Development: European Perspectives, Emerald Publishing Limited.
Mugel O. (2016), Consommation responsable et bien-être alimentaire, In
Lavorata L. (ed.), Marketing et Développement durable : du distributeur au consommateur, Paris, Editions Economica.
Lavorata L., Mugel O., Croizean J.P. et Allano M. (2016), Stratégie délibérée ou émergente, utilitariste ou durable?, In Lavorata L. (ed.) Marketing et Développement durable: du distributeur au consommateur, Editions Economica.