Full Professor of Marketing at the University of Namur, Belgium Alain Decrop is Full Professor of Marketing at the University of Namur, Belgium. He is Director of the CeRCLe (Center for Research on Consumption and Leisure) and a member of CCMS (Center for research on Consumers and Marketing Strategy). He holds master degrees in modern […]
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Consumption Markets & Culture, 20 (3), 275-283. What makes a simple wine, grown in a rather mediocre wine-growing region, one of the most famous and magical marketplace icons of today? How did champagne establish such a unique position, against all the odds, and become the global symbol of celebration? In seeking answers to […]
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European Journal of Marketing, 50 (9/10), 1789-1813. Digital technologies are changing the ways in which the meanings and identity of both consumers and brands are constructed. This research aims to extend knowledge of how consumer-made “selfie” images shared in social media might contribute to the destabilization of brands as assemblages. Insights are drawn […]
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Quelles sont les pratiques et les discours des distributeurs alimentaires sur le développement durable ? Quelles sont les stratégies mises en place et comment les consommateurs les perçoivent-ils ? Telles sont les questions auxquels cet ouvrage s’efforce de répondre. Rédigé dans le cadre du projet DIACODD (Distribution Alimentaire Consommateurs et Développement Durable) financé par l’Agence […]
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