Professor at AgroParisTech, department SESG, UMR GENIAL, AgroParisTech, Inra, Université Paris-Saclay   Patricia Gurviez holds a PhD in management from ESSEC- University of Marseille. A former advertiser, she became an academic and is currently full professor in Marketing and Consumer Sciences, AgroParisTech. Her main research topics are food consumer behaviour, social marketing and nutritional communication. […]
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