Zied Mani is an associate professor of marketing at Nantes University, IUT Saint Nazaire (France). Zied earned his Ph.D. degree at the Aix-Marseille University (France). The main focus of his research is on consumer resistance, digital marketing and green marketing. Selected publications Mani Z. and Chouk I. (2019), Impact of privacy concerns on resistance to […]
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Doctorant à l’Université de Reims Champagne-Ardennes (REGARDS) Dorian Marchais est doctorant en Marketing à l’Université de Reims Champagne-Ardennes (Laboratoire REGARDS) depuis Septembre 2019. Sa recherche porte sur les rapports des individus à la nature, c’est-à-dire à tout ce qui n’est pas humain (animaux, végétaux, objets etc). L’objectif est d’aborder ces rapports sous un angle qui […]
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Professeur Émérite à l’EMLyon Business School Habilitation à Diriger des Recherches, HDR (1994), Université Jean Moulin Lyon 3 Comment dépasser les insuffisances du « marketing standard » ? L’approche conventionnaliste des conventions de qualification, l’examen de la participation des objets quotidiens aux processus de consommation, l’analyse de l’émergence de la valeur d’usage, le rôle du consommateur comme […]
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Teacher and Researcher at ICD International Business School Professor at the ICD business school, dives into the imaginaries of the Anthropocene, market structures and semiotic squares. You will find my work here and there, I make it available in open source when possible Selected publications Maynadier B. et Errajaa K. (2019), Entre expérience vécue et subie […]
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Lecturer in Marketing at Bayes Business School (Cass) – University of London Laetitia Mimoun is a Lecturer in Marketing at Bayes Business School (formerly Cass), City, University of London. Before joining Bayes in 2018, she obtained her PhD in marketing at HEC Paris (France). Laetitia’s research falls into consumer behaviour, specifically consumer culture theory (CCT), […]
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Professor of economics, Paris-Diderot University (LADYSS) Philippe Moati’s main research focuses on the observation and the understanding of the mutations of the current capitalism, from an evolutionist and institutionalist perspective. He published about the methodology of sectorial dynamics studies. He is a specialist of the retail industry. His recent works are focused on the transformation of […]
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Associate Professor in Marketing at Ferrandi Paris, The French School of Culinary Arts and Hospitality Management – Laboratoire IRG, Université Paris Est, EA 2354. Ophélie Mugel teaches marketing applied to food and culinary arts. Her thesis explores the concept of food well-being through consumers’ testimonies of lived experiences, combining phenomenological interviews, photo-elicitation and personal diaries. She worked as Research Engineer for three […]
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Professeure à l’Université Paris-Sud, Université Paris-Saclay (RITM)   Lydiane Nabec est Professeure à l’Université Paris-Sud/Paris-Saclay, au sein du laboratoire de recherche Réseaux, Innovation, Territoires et Mondialisation (RITM). Depuis 2012, elle est Vice-Présidente Politique Numérique de l’Université. Ses recherches portent sur les interventions marketing des marques, des enseignes de distribution et des acteurs de la protection des […]
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Associate professor of Marketing at IAE Nancy – University of Lorraine (CEREFIGE) Jean-Philippe Nau is Associate Professor of Marketing at the University of Lorraine (IAE Nancy / CEREFIGE). His research focuses on issues of inclusion and exclusion related to consumption. He has worked on the consumption of people with disabilities, on video games and illegal […]
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Assistant Professor of Marketing at Reims Champagne-Ardenne University (URCA, REGARDS). As an assistant professor at University of Reims, I am working on consumer ethnicity and acculturation. In the context of global mobility, consumption is a way for migrant populations to express their identity, and to find their place in the world. My research explores this […]
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