Abstract Market-level studies based on institutional theory have gained prominence in recent marketing research seeking to investigate legitimation dynamics. Although these studies have paid particular attention to how organizations build legitimacy in new markets, they have rarely explored legitimations strategies in mature markets, which mostly remain the prerogative of organizational theory. Such emphasis on new […]
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Mois : février 2020
Save the date! Taste Research Day 2 – 12 Juin 2020 à Lyon
Cher.e.s Collègues, En 2018, le Centre de Recherche Lifestyle a organisé la première edition du “Taste Research Day”. Compte tenu du succès de l’événement, nous avons décidé d’organiser une seconde édition! Le Taste Research Day 2 se déroulera le 12 Juin 2020 à Lyon. Il s’agit d’un événement inclusif qui rassemble des chercheur.e.s de différents […]
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CFP Journal of Macromarketing – Special Issue – Institutional Interplay and Macromarketing
Guest edited by: Ashlee Humphreys, Northwestern University, a-humphreys@kellogg.northwestern.edu; Damien Chaney, South Champagne Business, damien.chaney@yschools.fr; Bernard Leca, ESSEC Business School, bernard.leca@essec.edu; Karim Ben Slimane, ISC Paris, kbenslimane@iscparis.com; and Marie Taillard, ESCP Europe Business School, mtaillard@escpeurope.eu Submission Deadline: September 1, 2020 http://mc.manuscriptcentral.com/jmk. A key part of macromarketing concerns understanding the institutions that surround marketing and consumption. […]
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Insaf Khelladi
Associate Professor in Marketing at ICD Business School (Paris) Insaf Khelladi is an Associate Professor of marketing at ICD Business School (Paris). She holds a PhD in Management from the University of Côte d’Azur, an MBA in Global Finance from IAE Nice, and a BA in financial economics from Algiers University. She has 8 years […]
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