Professor at AgroParisTech, department SESG, UMR GENIAL, AgroParisTech, Inra, Université Paris-Saclay   Patricia Gurviez holds a PhD in management from ESSEC- University of Marseille. A former advertiser, she became an academic and is currently full professor in Marketing and Consumer Sciences, AgroParisTech. Her main research topics are food consumer behaviour, social marketing and nutritional communication. […]
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Assistant professor of Marketing at ICN Business School I am currently an assistant professor of marketing at ICN Business school and a researcher for the CEREFIGE laboratory at the University of Lorraine. My research primarily addresses some aspect of consumer identity. In particular, consumer behavior is not only guided by the relationships individuals have with […]
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Lecturer & Researcher in Marketing at EM Strasbourg (HuManiS UR 7308) Raficka Hellal-Guendouzi is a Lecturer & Researcher at EM Strasbourg Business School, University of Strasbourg. She first started her corporate career holding various positions in marketing and consulting for ten years. She subsequently joined the fields of academic teaching and research.She defended her doctoral […]
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Associate professor at Université Lille 2, co-head of MERCUR Blanchemaille, laboratoire de marketing sociétal et comportemental   My research deals with the enactment, development and transformations of individual and collective identity projects in several contexts. Specifically, I study phenomenon where consumers are either marginalised by the mainstream market (vulnerable consumers) or challenging it (sufficiency and dispossession, […]
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Doctoral candidate at University of Rouen Nomandie (NIMEC) Félix Jelen is a PhD candidate under the supervision of the prof. Renaud Garcia-Bardidia.Using qualitative methods, his work seeks to understand users of collaborative consumption in general, and Airbnb users in particular. Using both « dispositionalist and contextualist » Lahire’s theory and Goffman theoretical frame, he focuses his analysis […]
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Associate Professor of Marketing at IAE Gustave Eiffel (UPEC University School of Management, France) – Member of the IRG (Institut de Recherche en Gestion / Management Research Center). As a researcher, I am interested in studying consumption through the prism of age and generations. My research areas include child-consumer and older consumers’ consumption behavior, intergenerational transmission of […]
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Maître de Conférences à l’IAE de Lille (LUMEN) Elodie JUGE est Docteure en Sciences de Gestion et Maître de Conférences à l’IAE de Lille. Elle est membre du laboratoire Univ. Lille, ULR 4999 LUMEN, F-59000 Lille, France. Elle est également membre de la chaire industrielle TREND(S) – Transformation of Retailing Ecosystem(s) & New market DynamicS […]
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Associate Professor in Marketing at ICD Business School (Paris) Insaf Khelladi is an Associate Professor of marketing at ICD Business School (Paris). She holds a PhD in Management from the University of Côte d’Azur, an MBA in Global Finance from IAE Nice, and a BA in financial economics from Algiers University. She has 8 years […]
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Senior Lecturer in Marketing at University Savoie Mont Blanc, France   Dominique Kréziak is a senior lecturer at University Savoie Mont Blanc, France. Her research interests range from upcycling, creative repurposing of waste and sustainability, to tourism and dissidences in leisure and sports.   Selected publications Kreziak D. et Frochot I. (2017), Diversification innovante de l’offre : […]
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Professeur des Universités à l’IAE – Université de Lille (UMR – CNRS 9221) Carrière Professeur des Universités à l’Institut d’Administration des Entreprises de Lille depuis 2002, j’enseigne principalement des matières liées aux techniques d’études marketing, au comportement du consommateur et de l’acheteur et à la culture matérielle. Je suis membre de l’Association Française du Marketing […]
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