Associate Professor of Marketing at Université Paris-Est Marne-la-Vallée, IRG Alain Debenedetti holds a Ph-D from University of Paris-Dauphine. He has three main areas of research: the relationship between consumers’ and commercial settings, experiential marketing in retail, and the social evaluation of organizations and their brands. Selected publication Debenedetti A., Philippe D., Chaney D. and Humphreys […]
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 Full Professor of Marketing at the University of Namur, Belgium Alain Decrop is Full Professor of Marketing at the University of Namur, Belgium. He is Director of the CeRCLe (Center for Research on Consumption and Leisure) and a member of CCMS (Center for research on Consumers and Marketing Strategy). He holds master degrees in modern […]
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Associate Professor at ESSEC Business School I am Full Professor of Marketing at ESSEC Business School. My current research projects explore luxury brand management and luxury customer experience. In particular, they analyze the management of heritage brands and human brands, and luxury customer experience. My research has been published in many books and leading academic […]
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Directrice de recherche CNRS, CSO (Centre de Sociologie des Organisations), Sciences Po Paris Sophie Dubuisson-Quellier conduit des travaux en sociologie économique qui portent sur la fabrique sociale du consommateur.  Elle s’attache à comprendre comment les conduites économiques des consommateurs sont façonnées à l’articulation des interventions des entreprises, de l’État et des mouvements sociaux. Pour ce faire, […]
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Professor of Marketing at INSEEC Business School Paris Mariem El Euch’s research focuses on understanding consumer behavior, his values, representations and his critical point of view about consumption and market practices. I am particularly interested in customer loyalty, luxury brands and gastronomy. Selected publications Salvador M., El Euch Maalej M. et Frochot I. (2017), Le […]
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Associate Professor à University Paris Est, Laboratoire IRG (Institut de Recherche en Gestion) Hajar El Karmouni is assistant professor at Université Paris Est. She is member of IRG research center. Her work explores new forms of collaborative distribution, consumer work,  through ethnographic methods.   Selected publications Bonnemaizon A., El Karmouni H. et Maignan M. (2019),  […]
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PhD in Management Sciences and Research Professor at the Paris School of Business   Karim Errajaa is a member of the Marketing and Value Creation Department, Chairs Living Healt and NewPic (New Practices for Innovation and Creativity) of Paris Shool of Business. He is a member of the GRANEM laboratory of the University of Angers. […]
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Assistant Professor of Marketing at Reims Champagne-Ardenne University (URCA, REGARDS). Rémi Evrard is associate professor in Marketing at  Reims University and CUT (Troyes). His is interested in retailing, CRM and Luxury. At the moment, he is responsible for the Master 2 « Economy of Taste and Luxury » at URCA.   Institutional Membership Association Française de Marketing […]
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Professor of Marketing at INSPE Dijon – University of Burgundy (CREGO) Renaud Garcia-Bardidia‘ s research deals with emerging internet uses and the digitalization of consumption practices. He has worked in particular on the stigma associated with illegal downloading and videogames, but also on collaboration and conflicts in metaverses, social networks or sharing economy platforms. His research […]
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Associate Professor of social psychology at Reims Champagne-Ardenne University, IUT de Troyes, (Laboratoire C2S). Emmanuèle Gardair holds a Phd in Psychology from Paris X University, France, 1997 : « Influence sociale et résolution de problèmes liés aux biais cognitifs ». She is interested in the social psychology of superstitious beliefs and representations of leisure. Selected publications […]
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