Assistant Professor in Marketing at Reims Champagne-Ardenne University, IUT de Troyes (URCA, REGARDS)   Ibtissame ABAIDI is associate professor in management sciences at the University of Reims (IUT of Troyes), and doctor from the University of Toulouse 1 Capitole. Her main research area, digital marketing, include the perception of consumers toward the use of social […]
Lire la suite →

PhD Student in Marketing at University of Lille (LUMEN) Currently a PhD student in Management applied to health prevention & disaffiliation at The University of Lille, my thesis subject is about the understanding and development of a diabetes’ prevention program among a disaffiliated population. This thesis is part of a project by Precidiab – Institut […]
Lire la suite →

Professeur de Marketing à la Toulouse Business School (Social & Innovation Marketing) Mathieu Alemany Oliver est professeur et co-responsable du MSc management des activités culturelles et créatives à TBS Education. Selected publications Alemany Oliver, M., and Belk, R. W. (Eds.)(2021), Like A Child Would Do: An Interdisciplinary Approach to Childlikeness in Past and Current Societies, […]
Lire la suite →

Doctoral candidate at University of Lorraine (CEREFIGE) Adrien Bailly is currently PhD candidate under the supervision of Professors Björn Walliser (CEREFIGE) and Renaud Garcia-Bardidia (NIMEC). His doctoral research, funded by the University of Lorraine, is designed to produce a critical understanding of the way Information and Communications Technologies foster the development of business models based on […]
Lire la suite →

Lecturer in Marketing at Ecole Universitaire de Management (IGR-IAE), Université de Rennes I Laboratoire du CREM UMR-CNRS 6211 Dr. Vanessa Beaudouin is a lecturer and researcher in Marketing at the University of Rennes 1 and ESC Rennes. Her research has focused on Consumer Culture Theory using the ethnographic approach. Her works address the consumer behavior […]
Lire la suite →

Professeur des universités en sciences de gestion, Université Paris Est marne-la-vallée (Institut de Recherche en Gestion) Bio – Marketing as factory I study the forms of exchange which can be well known but weakly diffused into market to understand marketing transformations: it concerns fair trade, « responsible » marketing or cooperative marketing. Are these forms prefiguring social […]
Lire la suite →

Assistant Professor  at Université Rennes 2, member of the LiRIS (Laboratoire interdisciplinaire de recherche en innovations sociétales – EA 7481)   Amélie Bellion received a Ph.D. in Management Sciences from IGR-IAE de Rennes, University of Rennes 1. Her work is focused on the socio-anthropological study of innovation and (more recently) of the digital context. In […]
Lire la suite →

Christophe Benavent est Professeur à l’Université Paris Nanterre.   Il blogue sur http://benavent.fr ( moins fréquemment) et twitte via @benavent. Il entretient son r pour comprendre comment les algorithmes, comme les champignons, interconnectent les vivants, les morts, les choses,  les institutions. Il s’intéresse à l’économie politique des plateformes qui en sont les champignonnières.  Son regard sur la consommation, […]
Lire la suite →

Associate professor of Marketing at the University Savoie Mont Blanc (IREGE) Anthony Beudaert is assistant professor of marketing at the University Savoie Mont Blanc (IREGE research center). His research interests focus on consumer vulnerability and exclusion issues, as well as sensory and experiential marketing. To date, his work has been dedicated to the context of consumers […]
Lire la suite →

Associate Professor at Burgundy Business School Vivien Blanchet received a Ph.D. in management science from Paris-Dauphine University. Drawing from the Actor-Network Theory (ANT), he studies how organizations and consumers tackle societal and environmental issues to shape markets. He especially analyzes the role of controversies and criticisms in the formation, performation, and transformation of fair trade, […]
Lire la suite →