Associate Professor at the University of Savoie Mont Blanc (IREGE) Boris Collet is Associate Professor at the University of Savoie Mont Blanc. His research focuses on alternative cultures and markets, marketization and political consumption in the cultural and creative industries and addresses the human-nature relationship in the Anthropocene. Boris Collet explores the socio-cultural shaping of […]
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Associate professor at Université Lille 2, co-head of MERCUR Blanchemaille, laboratoire de marketing sociétal et comportemental My research deals with the enactment, development and transformations of individual and collective identity projects in several contexts. Specifically, I study phenomenon where consumers are either marginalised by the mainstream market (vulnerable consumers) or challenging it (sufficiency and dispossession, […]
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Market Situations – Situated Markets:5th Interdisciplinary Market Studies WorkshopCopenhagen Business School, June 6 – 8, 2018 The Theme The 5th Interdisciplinary Market Studies Workshop will take place in Copenhagen, a city which derives its name from the harbour and the associated place of commerce that existed there from the 11th century. Købmannahavn translates as […]
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Consumption, Markets and Culture, 28 (1), 42-64 Abstract This article examines how mesomobilization deploys on the web to foster online resistance. We focus on a particular cyber protest targeting a governmental campaign against illegal downloading and show how webzines, as meso-level actors, managed to turn their readers’ comments into appealing frames around cultural legitimacy, […]
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Bernard Cova (2017), La vie sociale des marques, EMS Les marques font partie de nos vies que nous le voulions ou non. Les marques sont présentes parmi nous et nous aident à forger nos identités. Elles nous fournissent matière à parler, à fêter, à s’engager, etc. Elles nous aident aussi à nous évader d’un […]
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4ème Journée de Recherche en Marketing du Grand EstMons – vendredi 23 mars 2018 ORGANISATEURS et OBJECTIFS Le CCMS (Center for Research on Consumers and Marketing Strategy), Université Catholiquede Louvain et Université de Namur Le Centre Européen de Recherche en Economie Financière et Gestion des Entreprises – CEREFIGE, EA 3942, Université de Lorraine Le laboratoire […]
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La consommation collaborative:Reflets et enjeux de la nouvelle société du partage Mercredi 27 Septembre 2017de 14h00 à 17h30 à l’Université Paris-DauphineSalle A709 (7ème étage) Retrouver le programme ici Entrée libre dans la limite des places disponibles,inscription obligatoire ICI