Professor of marketing at Grenoble IAE, the Graduate School of Management at University Grenoble Alpes Jean-Luc Giannelloni is head of the marketing department of Grenoble IAE, University Grenoble Alpes. A former vice-president, in charge of research, of the French Marketing Association (AFM), he is past co-editor in chief of one of the AFM’s journals, Décisions Marketing. […]
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Jean-Luc Giannelloni
