Lecturer at Ibn Tofail University (www.uit.ac.ma), Kénitra, Morocco, Head of the Research Master « Digital Marketing Strategies – DSM » Laboratoire CRM – Centre de Recherche en Management et Commerce (linkedin.com/company/crmc-uit) Mohammed Qmichchou teaches Digital Marketing and Customer Relationship Management. He is currently working on the Moroccan online consumer behavior. His research aims to understand the determinants […]
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Maître de Conférences à l’IAE de Lille – Université de Lille (LUMEN) Mes thèmes de recherche portent sur les pratiques des consommateurs en situation de vulnérabilité et notamment en situation d’acculturation ethnique. Je m’intéresse également aux dynamiques de transformation sociales des marchés et plus particulièrement le rôle du servicescape et de la marque dans ces […]
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Professor of Marketing at Rouen University (NIMEC). My research deals with consumption as a socio-cultural phenomenon. The idea is, differently from psychological approaches to the consumer, to mobilize anthropological perspectives, in particular those from the Consumer Culture Theory. I have addressed several issues related to culture: regionality, ethnicity, youth, and music consumption. My current research […]
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Maître de conférences à l’IUT Sceaux- Université Paris Saclay (RITM) Caroline Riché est chef du département Techniques de Commercialisation de l’IUT de Sceaux. Ses travaux de recherche visent à préciser le rapport de l’individu à l’objet de sa consommation et à caractériser les interactions sociales sous-jacentes à une décision collective et à une consommation partagée. […]
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Assistant Professor of Strategy at Reims Champagne-Ardenne University, IUT de Troyes (REGARDS) Elen Riot is Associate Professor at the University of Reims Champagne-Ardenne, France. Her research interests include arts, culture and heritage as well as luxury business in relation to strategy, organizations, and public institutions. Selected publications Riot E. and Guillet de Monthoux […]
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Professeur de Marketing à l’Université de Rennes 1 (IGR-IAE) Philippe Robert-Demontrond, professeur agrégé des Universités, docteur en sciences de gestion et docteur en philosophie, est enseignant-chercheur à l’IGR-IAE de l’Université de Rennes 1, et membre du CREM, UMR CNRS. Il est l’auteur de plus de 350 articles de recherche, chapitres d’ouvrages académiques et communications […]
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Faculty Member at Université Paris-Ouest Nanterre La Défense, LCE Graham H. Roberts teaches Russian and International Marketing at Paris Nanterre University. A member of Nanterre’s CRPM Research Laboratory (EA 4418), he is also an associate member of the Research Laboratory REGARDS (EA 6292) at the University of Reims Champagne-Ardennes. The author of a DPhil (Oxford University) […]
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Associate Professor of Marketing at EMLYON Business School, France. I am Associate Professor of Marketing at EMLYON Business School, France. My research is on branding, consumer experience and culture, digital media, and creative visual research methods. I’ve published in several book chapters and articles in international journals including Journal of Consumer Research, Journal of […]
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Professor of Marketing at Reims Champagne-Ardenne University (URCA, REGARDS). Dominique Roux-Bauhain is a graduate of ESCP-EAP (Ecole Supérieure de Commerce de Paris) and Doctor of Management Sciences from the University of Paris I-Panthéon-Sorbonne. As a Professor of Marketing at University Reims Champagne-Ardenne (URCA), she is co-founder of ALCOR, an interdisciplinary research network dedicated to consumption and co-editor in chief for Carnets […]
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Postdoctoral Researcher at EMLYON Business School. Jannsen Santana is a Postdoctoral Researcher at the Lifestyle Research Center at EMLYON business school. He defended his PhD dissertation entitled “Consuming the spiritual market: an ethnography in pilgrimage sites” under the supervision of Prof. Olivier Badot at ESCP Business School. His research covers the role of cultural belief […]
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