Full Professor – IAE Caen – NIMEC Associate Editor of Décision Marketing Valorization Vice-President of AFM (French Marketing Association) As a researcher, I am interested in three areas in consumer behavior: Marketing Identity (ethnicity, self/we concept, professionnal/personnal identities), Social Marketing (associative environment, organ donation) and Paradigmatic Changes (role of the researcher in dissemination of ideas, […]
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Assistant Professor of Marketing at Reims Champagne-Ardenne University, IUT de Troyes (REGARDS). I am a lecturer at the University of Reims – IUT of Troyes where I teach marketing at the point of sale, retailing and marketing strategy. My doctoral dissertation is about the shopping behavior of teenager groups at the point of sale. My […]
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