Professor of marketing at Grenoble IAE, the Graduate School of Management at University Grenoble Alpes Jean-Luc Giannelloni is head of the marketing department of Grenoble IAE, University Grenoble Alpes. A former vice-president, in charge of research, of the French Marketing Association (AFM), he is past co-editor in chief of one of the AFM’s journals, Décisions Marketing. […]
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Assistant Professor of Marketing at Reims Champagne-Ardenne University (URCA, REGARDS). I am a assistant professor at the University of Reims Champagne-Ardenne. My research focuses on the question of normality – deviance and norm. Essentially, I examine edging fields (drugs, alcohol, sex, gangs, etc.) from an ethnographic perspective and through Foucault’s philosophy and the Chicago school […]
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Full Professor at the University of Maine, Le Mans, France (UFR Law, Economy and Management) Christine Gonzalez is full professor in marketing at the University of Maine in Le Mans (UFR Droit Economy Gestion). Her researchfocus(1) on the value consumers withdraws from exchanges with organizations and (2) on how consumers develop a « sense of exchange […]
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Assistant Professor at Université of Lille (MERCUR-LSMRC research center) Hélène Gorge is assistant professor in marketing at the Université de Lille. She is a member of MERCUR-LSMRC research center. She mostly uses sociological and historical perspectives in her work to investigate the transformative nature of consumption in various contexts; poverty in particular, but also health […]
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Assistant Professor of Marketing at Burgundy University, IUT de Dijon (CREGO), HDR Laurence Graillot is Assistant Professor of Marketing at University of Burgundy – IUT de Dijon. Her research deals mainly with tourism and tourist behaviors. Her thesis has analysed the influence of emotions on the choice of tourist destinations. Her work focuses on hyperreal […]
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Maître de conférences en gestion à l’Université de Nantes, IUT de Saint-Nazaire (LEMNA, EA 4272) Biographie Thèse de doctorat en 2011 à l’Université de Bourgogne, sur l’étude conjointe de la valeur expérientielle de l’utilisation et de magasinage. Je suis aujourd’hui en poste à l’IUT de Saint-Nazaire. Thèmes de recherche Je travaille aujourd’hui sur le […]
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Professeur des Universités en Marketing à l’Université Paris-Dauphine (Dauphine Recherches en Management, DRM) Ses recherches portent sur le comportement du consommateur, notamment le trait de superstition, l’anxiété sociale, l’attitude à l’égard de l’argent. Elle s’intéresse également aux comportements et pratiques à l’égard des objets de seconde main, thème sur lequel elle a coordonné un […]
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Professor at AgroParisTech, department SESG, UMR GENIAL, AgroParisTech, Inra, Université Paris-Saclay Patricia Gurviez holds a PhD in management from ESSEC- University of Marseille. A former advertiser, she became an academic and is currently full professor in Marketing and Consumer Sciences, AgroParisTech. Her main research topics are food consumer behaviour, social marketing and nutritional communication. […]
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Assistant professor of Marketing at ICN Business School I am currently an assistant professor of marketing at ICN Business school and a researcher for the CEREFIGE laboratory at the University of Lorraine. My research primarily addresses some aspect of consumer identity. In particular, consumer behavior is not only guided by the relationships individuals have with […]
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Associate professor at Université Lille 2, co-head of MERCUR Blanchemaille, laboratoire de marketing sociétal et comportemental My research deals with the enactment, development and transformations of individual and collective identity projects in several contexts. Specifically, I study phenomenon where consumers are either marginalised by the mainstream market (vulnerable consumers) or challenging it (sufficiency and dispossession, […]
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