Enseignante-Chercheuse à l’IAE de Rouen – Université de Rouen (NIMEC) After completing a doctorate at the Université de Rouen Normandie, her thesis entitled « Contours and proximity of consumption: an ethnography of Rouen’s city center » was defended at NIMEC in December 2023. Her research focuses on the city center as an object of consumption, notably through […]
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Assistant Professor of Marketing at Reims Champagne-Ardenne University, IUT de Troyes (REGARDS). Alexander Tiercelin is Assistant professor at University of Reims – IUT Troyes. He teaches customer relationship management and entrepreneurship.  Starting from our thesis devoted to the consumption practices of hardcore girl gamers, we question the relationship to the norms, and genders in the field […]
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Assistant professor at South Champagne Business School (Y Schools)   Magali Trelohan teaches marketing, management of sales force and statistics applied to management. Her main research area is the social marketing applied to pro-environmental behavior. In this field, her thesis was focused on NGO’s communication, non profit brand attachment and the role of social norms […]
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Associate Professor at EM Strasbourg (HuManiS) Caterina Trizzulla defended her PhD in November 2018 at the University of Lorraine. Her doctoral research is based on a post-bourdieuian reading of the socialization of the cultural consumer. More specifically, she mobilises the dispositionalist and contextualist perspective (Lahire, 2002, 2010, 2013) in order to better understand the patterns […]
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Enseignante-Chercheuse à la PPA Business School (GREMoG) Anne Vaal est enseignant chercheuse à PPA Business School. Elle dispense des cours de marketing social, sociologie de la consommation et comportement du consommateur. Ses travaux de recherche portent sur les interactions entre religion, matérialisme et culture de consommation. Selected publications Vaal A. (2021) « Comment le consommateur concilie […]
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Doctoral candidate at University of Rouen Nomandie (NIMEC) After a Master’s degree in Marketing and Research at the University of Lorraine, I decided to undertake a thesis in management sciences. My doctoral work deals with the institutionalization of sport and the evolution of videogame practices. While video games sometimes suffer from an image tarnished by […]
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Teaching Assistant, Science Po Lille, LUMEN (IAE Lille, ULR 4999), CERAPS (UMR 8026). Lucie holds a Ph.D. in management and her research interests cover the areas of marketing and consumer research (market dynamics and alternative consumption) and organizational theory (alternative organizing, power relations within organizations, critical performativity). Through a knowledge of philosophical and political perspectives, […]
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Doctorante en Marketing à l’Université de Bourgogne (CREGO) Actuellement doctorante, le sujet de thèse de Sarah Wiecek porte sur l’inclusion des publics minoritaires et vulnérables dans les jeux vidéo. Elle s’intéresse plus particulièrement à l’impact de l’identité sociale sur le sentiment d’exclusion des femmes et des personnes en situation de handicap. Sélection de publications Wiecek […]
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Full Professor – IAE Caen – NIMEC Associate Editor of Décision Marketing Valorization Vice-President of AFM (French Marketing Association) As a researcher, I am interested in three areas in consumer behavior: Marketing Identity (ethnicity, self/we concept, professionnal/personnal identities), Social Marketing (associative environment, organ donation) and Paradigmatic Changes (role of the researcher in dissemination of ideas, […]
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Assistant Professor of Marketing at Reims Champagne-Ardenne University, IUT de Troyes (REGARDS). I am a lecturer at the University of Reims – IUT of Troyes where I teach marketing at the point of sale, retailing and marketing strategy. My doctoral dissertation is about the shopping behavior of teenager groups at the point of sale. My […]
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